Monday, April 18, 2005

How to Demonize Personal Injury Lawyers

How to Demonize Personal Injury Lawyers

Personal injury lawyers are easy targets if you know how to propagate the infomercial. Here's the seminal "how to" on demonizing personal injury lawyers. It's by Frank Luntz, strategist for Corporate America's Chamber of Commerce and National Association of Manufacturers, which hate personal injury lawyers:

- Think "creeps, bottom--feeders, overpaid, and evil" when you hear "personal injury lawyers;"
- Don't think personal injury lawyers help "Individuals who have been wrongly injured [to get] their day in court;" and
- Don't think personal injury attorneys help individuals get "justice and fairness."

Fortunately, as Luntz notes, "The B.S. meter of the average American voter is high" and they seem to have recognized that Corporate America tends to "overstate the impact of lawsuit abuse." Now that's an understatement.

Wisconsin Personal Injury Lawyer