Habush, Habush & Rottier, an old-guard Wisconsin personal injury law firm, is suing Cannon & Dunphy, another such firm for paying Google to link to the Cannon & Dunphy website when Google user searchs the name Habush or Rottier. It's actually quite interesting given that the Habush law firm was one of the first to advertise quite heavily on T.V. here in Wisconsin, but was one of the last among major Wisconsin personal injury law firms to start advertising on the web. For example, this attorney is aware of the fact that within the last year or so the Habush law firm paid someone to create a network of somewhat generic blogs on the web.
Apparently, some of the underlying facts of the Habush, Habush & Rottier lawsuit are true. I just went to both Google and Yahoo and searched Habush and Rottier and the sponsored results on both searches had the Cannon & Dunphy website listed as "sponsored results." Per the MJS article, Habush has asked a Wisconsin court to stop the Cannon firm from paying for such search results.
In reading the article, what I found interesting was attorney Pat Dunphy's comment the Habush firm didn't call the Cannon & Dunphy firm to express its concern before filing the lawsuit. I too find that interesting given the storied history of these two firms and it makes me think that either Bob Habush and Dan Rottier believed that Cannon & Dunphy wouldn't stop the practice or that the former was possibly looking for some "free press." Certainly, this is an interesting lawsuit among Wisconsin personal injury attorneys.
Wisconsin Personal Injury Attorney