Milwaukee Journal Sentinel reporter Bruce Vielmetti's story today Legal firms begin clash over Web-search tactic chronicles last week's hearing in the titanic battle between Milwaukee law firms Habush, Habush & Rottier and Cannon & Dunphy.
Bill Cannon and Pat Dunphy's defense attorney Ric Gass - who's firm is known for defending corporations like Cargill, CBS, Crown Equipment, Humana, Lennox, Northwestern Mutual Life, Toshiba, Trek, and a handful of insurance companies - made an argument to the Court relating to http://www.yellowpages.com/ and how it shows a Habush ad when one searches for certain lawyers. Out of curiousity, I went to yellowpages and searched various personal injury lawyers names, and yes, the Habush ad is shown on the right along with a variety of personal injury law firms in the Milwaukee area. However, the site does state above the ads that those are "category-related advertisers." It seems to me, at least, that these yellowpages ads are different from the purchases Habush is suing Cannon & Dunphy over. The Google strategy was one chosen by Cannon, whereas the yellowpages results appear to chosen by yellowpages and aimed more generally at personal injury lawyers in Milwaukee.
Bottom line, Bob Habush and Dan Rottier's case against Bill Cannon and Pat Dunphy continues but as described in the article it goes on without the law firm of Habush, Habush & Rottier as a plaintiff.
Wisconsin Personal Injury Lawyer